Using social media can be daunting for health care professionals, but for many women and families it is an easy way to find information at a time that is convenient for them. Western Sussex Hospitals NHS Foundation Trust have used social media to support and engage with women, particularly those in hard to reach groups such as young parents.
Following the development of the project including the Communications Team in the Trust, pilots were carried out. Midwives in the Trust are now hosting a number of Facebook groups for women which highlights services and encourages peer support. They run a Twitter account @WSHTMidwives for gathering feedback about their experiences.
Information on the development process, communication protocols and the day-to-day management of their social media is presented as part of a Better Births webinar.
Guidance on managing social media online can be found through a number
of organisations including: