Using social media can be daunting for health care professionals, but for many women and families it is an easy way to find information at a time that is convenient for them. Western Sussex Hospitals NHS Foundation Trust have used social media to support and engage with women, particularly those in hard to reach groups such as young parents.

Following the development of the project including the Communications Team in the Trust, pilots were carried out. Midwives in the Trust are now hosting a number of Facebook groups for women which highlights services and encourages peer support. They run a Twitter account @WSHTMidwives for gathering feedback about their experiences.

Information on the development process, communication protocols and the day-to-day management of their social media is presented as part of a Better Births webinar.

Guidance on managing social media online can be found through a number
of organisations including:

 

Resources

RCM products ready for downloading and/or printing for non-commercial use.

Key reports, case studies, and examples from maternity services and projects.

Knowledge sharing through webinar recordings and videos.

Key sources of information and data on maternity care in the UK.

Around 762,000 births taking place in the UK and nearly 1.5 million lives cared for including women and newborns

© Copyright Better Births Initiative 2017
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